The number of social media users has exceeded the 5 million mark in Cameroon. This is what the Digital Report 2024 reveals, the latest global digital report presented by the creative agency We Are Social and the company Melwater.
According to the document, Cameroon has 5.05 million social media users in January 2024, or 17.4% of the country’s total population estimated at 29.02 million on that date. This number has increased by 1.5 million over the past 12 months, representing annual growth of 40.3%. According to the report, data published in advertising resources of major social media platforms indicates that there were 5 million users aged 18 and above using social media in Cameroon at the start of 2024, which equates to 33.4 % of total population aged 18 and over. More broadly, 39.7% of Cameroon’s total internet user base, regardless of age, used at least one social media platform as of January 2024.
As of this date, the number of internet users in the country amounted to 12.63 million, an increase of 2.6% (or 325,000 new Internet users) over the last 12 months. Thus, more than half of social network users are men (58.6%), compared to 41.4% for women, notes the report. Facebook wins the prize for the most used platform in Cameroon. The report shows that this social network had 5.05 million users in the country at the beginning of 2024, according to data published in Meta advertising resources. Which is equivalent to 17.4% of the country’s total population at the start of 2024, notes the Digital Report. However, Meta only allows people aged 13 and over to use Facebook. It should therefore be noted that 27.6% of the “eligible” audience in Cameroon uses Meta in 2024.
If we refer to the Digital Report 2023, Cameroon had 3.90 million social media users in January 2023. Calculator in hand, this should make 1.15 million more social platform users in January 2024 in Cameroon , and not +1.5 million as mentioned in this year’s report. But the authors explain that they have changed the basis of their calculations over the past year, as well as the data sources. “As a result, our latest social media usage figures may look very different from the values we have published in previous years,” they say.
SBBC